Founded in 2020 by Dr. Urve Pappa, UP Medical established itself as a provider of licensed specialized medical care services for women, a dynamic subsidiary of Marietamed (founded in 2013). Year 2022 we started providing menopause-related medical expert online consultation services. Recognizing the growing need for specific high-quality medical and food safety solutions, we strategically expanded our activities in 2023, investing in the development of a dedicated distribution department, including 350 m²  warehouse.

Expanding our Reach in the Baltics and Beyond

2024 marked a significant milestone with the launch of our comprehensive distribution department. We now proudly deliver a wide range of products and services, including:

• Clinical Diagnostics Products: Offering a specific niche selection of diagnostic products to ensure accurate and timely medical decisions.
• Food Safety Solutions: Providing essential products and expertise to maintain safe food handling practices throughout the entire supply chain.
• Medical Devices & Supplies: Equipping healthcare professionals with the tools they need to provide the highest level of patient care.
• B2B Services: Beyond product distribution, we offer a suite of valuable B2B services designed to support new entrants to the Baltic market. With deep local expertise and established trust, we can help clinical diagnostics, medical & food safety companies navigate regulations, streamline logistics, and build successful partnerships & customer engagements.

Our initial focus is on the Estonian and Latvian markets, but UP Medical´s vision extends beyond our current footprint. We are committed to expanding our reach across the Baltic region, Finland & Portugal by the year 2029 through strategic partnerships and a customer-centric approach. This initiative reflects our unwavering commitment to promoting better healthcare and ensuring food safety across a wider geographical area.

UP Medical operates in compliance with the international standard ISO 9001:2015